Structured lead capture
Record the customer, source, vehicle interest and other useful enquiry context in a consistent dealership workflow.
Dealer lead management
Turn automotive enquiries into owned, visible next actions.
Dealer’s Edge helps dealership teams capture enquiries, assign responsibility, schedule follow-ups and track sales progression without losing customer context between channels, people or branches.
Practical capabilities
Built around accountable dealership work.
Assignment and ownership
Route opportunities to the right branch and team member so responsibility is visible to authorized managers.
Follow-up discipline
Track next actions and activity history so important dealership conversations are less likely to disappear.
Dealership pipeline stages
Use practical statuses for contact, showroom visit, test drive, finance, booking, delivery and lost opportunities.
Customer history
Keep lead activity connected to the wider customer relationship and avoid rebuilding context for every interaction.
Manager visibility
Review recorded work and outcomes across permitted users and branches to identify operational gaps.
Connected workflow
A lead workflow that makes the next action obvious
Dealer’s Edge keeps recorded ownership, activity and customer context connected while respecting the permissions applied to each user.
- 1
Capture the enquiry with source and vehicle-interest context.
- 2
Assign a responsible branch and salesperson.
- 3
Schedule and record the next follow-up.
- 4
Advance the opportunity through the dealership sales journey.
- 5
Use reporting to review activity, ownership and outcomes.
Evaluate the platform against your dealership